Trade association shifts focus to drive Singapore’s fashion industry transformation with 10 strategic partnerships
The Textile and Fashion Federation (TaFF) has officially rebranded itself as the Singapore Fashion Council (SFC), with a new focus on fostering innovation, technology, sustainability, and celebrating Asian craftsmanship. In line with its new vision, SFC signed 10 memoranda of understanding (MOUs) during its rebranding event held at Design Orchard on October 26.
A notable MOU with StarHub marks a commitment to integrating digital technologies such as augmented reality, virtual reality, and the metaverse into Singapore’s fashion sector. SFC’s Chief Executive, Semun Ho, explained that the association has expanded its scope over the past three years to support the broader fashion ecosystem, moving beyond manufacturers and brand owners to include other key stakeholders.
“By connecting stakeholders and fostering meaningful collaborations, SFC is focusing on capability development to help Singapore’s fashion industry evolve into a leading innovator, responding to shifting consumer demands,” said Ho.
The SFC also signed agreements with several educational institutions and industry leaders. For example, the MOU with Ngee Ann Polytechnic will provide industry mentorships, internships, and job attachment opportunities for students and alumni. Another collaboration with Deloitte Singapore will focus on supporting fashion startups with market development initiatives.
Other MOU partners include the Asian Civilisations Museum, B Lab Singapore, DBS, HSBC, Lasalle College of the Arts, Stacs, and Temasek Polytechnic. These collaborations reflect a united effort within the industry to elevate Singapore’s standing in the global fashion scene and address pressing issues in the sector.
Wilson Teo, President of SFC, highlighted the significance of these partnerships, noting their collective commitment to addressing challenges in the fashion industry today and shaping its future. He believes these efforts will ensure Singapore’s continued growth and innovation within the global fashion landscape.
Minister of State for Trade and Industry, Low Yen Ling, emphasised the importance of the fashion sector, which significantly contributes to Singapore’s retail industry. She noted that technological advancements, shifts in consumer preferences, and global economic changes will increasingly influence the fashion industry.
In August, Singapore saw a 64.7% year-on-year rise in retail sales of apparel and footwear, and a 31.2% increase in sales of watches and jewellery, with total retail sales growing by 13%. SFC’s ongoing initiatives, such as the Bridge Fashion Incubator programme, have played a pivotal role in helping to position Singapore as a hub for fashion innovation in Southeast Asia. The incubator has supported over 50 emerging brands and nurtured 59 incubatees since its inception in 2019.
With a long history dating back to 1956, SFC continues to evolve, providing critical resources to the fashion industry, including information on fabrics, suppliers, and sustainable supply chains. This, combined with expertise in data analysis, cybersecurity, and inventory management, ensures that Singapore remains competitive in a rapidly changing, tech-driven fashion environment.
