Hotels adjust strategies as business travel recovery remains slow, emphasizing leisure and mixed travel models
In the wake of a slow recovery in business travel, hotels worldwide are shifting their focus toward leisure and the rising trend of “bleisure”, which combines business and leisure travel. As corporate demand continues to underperform, hotel chains are adjusting their offerings to attract a broader range of travelers.
One strategy being implemented by many hospitality brands is the expansion of resort portfolios and the enhancement of amenities designed for business travelers who prefer to mix work with relaxation during extended stays. For instance, properties such as Pullman Bangkok King Power are increasingly introducing co-working spaces in their lobbies, where guests can not only work but also socialize and participate in informal meetings.
According to Chris Hartley, CEO of the Global Hotel Alliance (GHA), which includes over 800 hotels across 40+ independent brands, the demand for business travel may never fully return to its pre-pandemic levels. This has prompted many in the hospitality industry to rethink how they can cater to the evolving needs of both business and leisure travelers.
The shift toward “bleisure” reflects changing preferences among travelers who increasingly seek flexibility, allowing them to balance professional obligations with personal enjoyment. This trend is reshaping hotel offerings, as brands recognize the potential of this growing market to drive both occupancy and revenue.
