Visitor numbers show strong recovery, driven by events and key markets
Singapore is witnessing a robust recovery in its tourism sector, with 2022 visitor arrivals reaching 6.3 million, surpassing earlier projections of 4 to 6 million by the Singapore Tourism Board (STB). This marks approximately one-third of the figures from 2019, before the COVID-19 pandemic disrupted global travel.
Tourism receipts for 2022 are estimated between S$13.8 billion and S$14.3 billion, representing about 50-52% of 2019 levels. Preliminary data shows that S$8.96 billion was spent in the first nine months of the year, primarily by visitors from Indonesia, India, and Australia. Spending was concentrated on accommodation, shopping, and airfare, with airfares experiencing a notable increase, according to STB’s director of communications, Terrence Voon.
Despite quarantine measures during the first quarter of 2022 and limited flight capacities, Singapore’s tourism industry demonstrated resilience. Key events such as the Formula 1 night race and the resurgence of the Meetings, Incentives, Conventions, and Exhibitions (MICE) sector significantly contributed to the rebound. Cruise passenger throughput also reached 1.2 million, about two-thirds of pre-pandemic levels.
Hotels saw an average occupancy rate of 79.1% from April to December 2022, nearing 2019’s 87.3%. Room rates increased by 17%, with average revenue per available room rising to S$206.
Visitors are staying longer post-pandemic, averaging 4.81 days in 2022 compared to 3.36 days in 2019. This trend reflects fewer short trips and a growing preference for extended stays. However, STB Chief Executive Keith Tan anticipates a gradual return to pre-COVID stay durations, though longer trips may remain a notable pattern.
Looking ahead, international visitor numbers for 2023 are projected to range between 12 and 14 million, generating S$18 billion to S$21 billion in tourism receipts—equivalent to two-thirds or three-quarters of 2019’s revenue. China’s reopening is expected to play a crucial role, with arrivals potentially reaching up to 60% of pre-pandemic levels. STB aims to attract Chinese tourists through smaller group travel and personalized experiences.
To bolster recovery, the government plans to accelerate the use of S$110 million out of a designated S$500 million fund to support business and leisure events. Additionally, STB continues its efforts to address workforce gaps, with over 3,000 vacancies to be filled in the coming years.
“Singapore’s performance in 2022 underlines its appeal as a premier destination for both leisure and business travellers,” said Mr Tan. “Sustained growth will rely on enhancing partnerships, diversifying events, and investing in new offerings to meet evolving visitor expectations.”
