Local and global efforts reshape the fashion industry
Transforming wardrobes for the environment
Clearing out old clothes often leads to waste, with millions of tonnes discarded annually, says the UK charity Ellen MacArthur Foundation. Alarmingly, a truckload of garments is either burnt or buried every second, contributing significantly to landfill and microplastic pollution in oceans. In Singapore alone, fashion and textiles contribute to 137,000 tonnes of waste annually, of which only 4% is recycled, according to the National Environment Agency.
Driving change locally
To promote eco-friendly practices in Singapore’s fashion industry, the Textile and Fashion Federation (TaFF) has introduced a sustainability programme focusing on capability building, research, and innovation. Carolyn Poon, TaFF’s sustainability director, notes a shift in consumer choices, citing WWF and Accenture research that 80% of Singaporean shoppers consider environmental impact when making purchases.
Green initiatives by local brands
Brands like Love, Bonito and Graye are leading the charge. Dione Song, CEO of Love, Bonito, emphasises durability and thoughtful design, ensuring garments last longer and adapt to customer needs. Meanwhile, Xie QianQian of Graye embraces seasonless and gender-neutral designs, digital prototyping, and upcycled materials, despite the higher costs and niche appeal of sustainable practices.
Global brands join the movement
Major international names such as Levi’s, Uniqlo, and Kipling are also making strides. Levi’s is introducing recyclable jeans made from organic cotton and post-consumer recycled denim. Uniqlo encourages recycling through product donations and uses recycled materials in its new collections. Kipling collaborates with designers to create limited editions using deadstock and recycled fabrics.
Making informed decisions as consumers
As festivities like Chinese New Year approach, shoppers are urged to prioritise sustainability. Carolyn Poon suggests examining labels and choosing versatile designs that suit daily wear. Additionally, upcycled creations, such as those by theKANG, or platforms like OnTheList that minimise waste by reselling excess inventory, are great options.
Redefining fashion sustainability
Beyond buying new clothes, fashion sustainability includes sharing, renting, and reselling, which prolongs product lifespans. With collective efforts from consumers, brands, and organisations, the industry can shift toward a more circular economy and reduce its environmental footprint.
